We all know that the key to a successful business is a solid client base. But what if you’re just starting out and don’t have any clients yet? Or what if you’re looking to expand your business and attract higher-paying clients? You know that if you wish to make lots of money as a freelance writer, you need a backlog of high-paying clients
There are several things you can do to build a backlog of high-paying clients. In this article, we’re going to share 7 tactics that you can use to get started.
So if you’re ready to learn how to build a backlog of high-paying clients, then let’s get started!
What is Backlog in Business?
In business, the term “backlog” typically refers to a list of tasks, projects, or requests that have been identified but not yet completed or addressed.
A backlog can include items that are in progress, as well as items that are waiting to be started. In general, a backlog is a way of keeping track of all the work that needs to be done, and it can help a business manage its workload and prioritize its resources.
A backlog can be useful for businesses of all sizes and in a variety of industries, as it provides a clear overview of the work that needs to be done and helps ensure that nothing falls through the cracks.
What is a Client Backlog?
A client backlog is a list of clients or potential clients that a freelance writer has identified as potential sources of work. A backlog of clients can help freelance writer manage their workload and plan their business, as it provides a clear overview of the clients they have worked with or plan to work with in the future.
A backlog of clients can also help freelance writer track their progress and identify any gaps or opportunities in their business. In general, a client backlog is an important tool for any freelance writer who wants to manage their business effectively and grow their income.
Characteristics of the high-paying Clients
High-paying clients are typically characterized by certain traits or characteristics that make them attractive to freelance writers. Some of the unique characteristics of high-paying clients may include:
- Clear communication: High-paying clients tend to be clear and concise in their communication, which makes it easier for freelance writers to understand their requirements and deliver high-quality work.
- Respect for deadlines: High-paying clients are often willing to pay a premium for quick turnaround times, so they tend to be respectful of deadlines and understand the importance of timely delivery.
- Fair payment: High-paying clients are usually willing to pay a fair rate for high-quality work, and they are often open to negotiating terms that are mutually beneficial for both parties.
- Professionalism: High-paying clients tend to be professional in their dealings with freelance writers, and they are often willing to provide constructive feedback and support to help writers improve their work.
- Reputation: High-paying clients often have a good reputation in their industry, and they are respected by other professionals and clients. This can be a good indicator of their financial stability and their ability to pay for quality work.
There're more… In my journey as a freelance writer, I have learned that high-paying clients often have more demanding projects which can be more challenging and may require more time to complete. These clients tend to be more demanding and expect a higher level of quality from the freelancers they hire.
They are often looking for freelancers who have specialized skills or experience. They may be willing to pay a premium for these skills, so it’s important to be able to demonstrate your expertise.
And lastly, high-paying clients are often more likely to be repeat clients. They are also more likely to refer you to other potential clients.
What are some things you can do to attract high-paying clients?
Here are some things you can do to increase your chances of landing high-paying clients:
1. Develop a strong niche
When you first start, you may be tempted to take on any client that comes your way. However, as you become more established, you should focus on developing a strong niche.
Niche marketing allows you to target a specific group of clients that are more likely to be high-paying. This way, you can focus your marketing efforts and better meet the needs of your target clients.
If you want to attract high-paying clients, it’s important to create a niche market. This means focusing on a specific type of client or industry.
When you create a niche market, you can become an expert in your field. This will make it easier to attract high-paying clients who are looking for someone with your specific skills and expertise.
2. Get involved in your community
Another way to attract high-paying clients is to get involved in your community. Attend networking events and chambers of commerce meetings. Get to know the leaders in your industry.
When people see that you’re active and involved, they’ll be more likely to trust you and do business with you.
3. Offer free consultations
One of the best ways to attract high-paying clients is to offer free consultations. This allows potential clients to get to know you and your business without any risk or commitment.
During your consultation, be sure to focus on the needs of your client and how you can help them achieve their goals. This will show them that you’re truly invested in their success.
4. Focus on quality over quantity
When it comes to your services, always focus on quality over quantity. This will help you attract high-paying clients who are willing to invest in your services.
It’s also important to remember that high-quality services take time and effort to deliver. So, don’t be afraid to charge what your services are worth.
6. Build a strong online presence
In today’s digital world, it’s important to build a strong online presence. This means having an active social media presence and a professional website.
When you have a strong online presence, you’ll be able to attract more clients and build trust with potential clients.
7. Stay up-to-date with your industry
To attract high-paying clients, it’s important to stay up-to-date with your industry. This means reading industry news and keeping up with the latest trends.
When you stay up-to-date with your industry, you’ll be able to offer your clients the latest and greatest services. This will make you more attractive to high-paying clients.
8. Offer a free consultation
To attract high-paying clients, it’s important to offer a free consultation. This will allow you to get to know your potential clients and build trust.
During your free consultation, you can learn about your potential client’s needs and wants. This will help you determine if you’re a good fit for each other.
My 7 Tactics For Building A backlog of high-paying clients
1. Research, Identify & Find your ideal client
In 2019, my first ever client was sourced through rigorous research effort. I was able to find my ideal kind of clients but that did not work until my niche was properly identified.
If you know your niche and can focus, you should know your ideal clients.
It is important to know-what-you-do, and do what you know. This is a good way to help you in your search for potential and ideal clients. So, to build a backlog of high-paying clients, you must start here. This may seem like an obvious step, but it’s one that many freelancers overlook.
If you don’t know who your ideal client is, then how can you go about finding them? How will you know what type of marketing to use? How will you know what type of language to use when communicating with them?
Knowing who your ideal client is will save you a lot of time and money in the long run. So take the time to sit down and understand who your ideal client is.
2. Use Referrals to build a backlog of high-paying clients
I have enjoyed referrals in business and would not forget to add this tactic here. A good number of my current clients are referrals and mostly high-paying ones.
Using referrals is one of the best ways to attract and build a backlog of high-paying clients, especially from your current clients, families, and/or friends. If you have a friend or family member who knows someone looking for your type of service, then ask them to refer you.
The best part about using referrals is that they’re usually high-quality leads. That’s because the person making the referral usually has a relationship with the person they’re referring you to.
What if you don't have referrals?
If you don’t have any referrals, then you can try attending events or networking groups that are relevant to your business. For example, if you’re a web designer, then you could attend a meetup for web designers or join a relevant online community.
When you meet someone new, be sure to exchange business cards and follow up with them after the event. You can even offer to buy them coffee so you can chat further about their business needs.
Do you have current clients that are happy with your services? If so, be sure to ask them for referrals.
3. Invest in online marketing
Another great way to attract high-paying clients is to invest in online marketing. There are many different online marketing channels you can use, including:
SEO – optimizing your website for Google so you rank higher in search results
Content marketing – creating blog posts, infographics, and other types of content that are designed to attract your ideal client
Social media marketing – using social media platforms like Facebook, Twitter, and LinkedIn to reach your target audience
Paid advertising – using Google Ads and social media ads to drive targeted traffic to your Portfolio of work or website
4. Grow your online presence
Just grow it! It makes a whole lot of difference. Owning an online asset is one, growing it is yet another. And if you want to make a reasonable impact in your business, this is one thing you don't want to miss.
The list can not be complete without adding the power of your online presence. The question is, what do you do with your social media accounts?
Don't wait to be told, this is another great way to find high-paying clients is to grow your online presence. Being active on social media, having a well-optimized website, and creating compelling content are all great ways to build your online presence.
If you want to attract high-paying clients, you need to be visible online. Start by creating a strong online presence and then actively promote your business using your online accounts.
5. Build your portfolio of Work
If you want to attract a backlog of high-paying clients as a freelancer, you need to have a strong portfolio of work to show potential clients.
Your portfolio is a collection of your best work that demonstrates your skills and abilities as a designer. It is important to keep your portfolio up-to-date with your latest work, as this will show potential clients that you are active and still doing design work.
There are a few things to keep in mind when building your portfolio:
– Only include your best work. Do not include work that you are not proud of or that does not show your true design abilities.
– Make sure your portfolio is visually appealing. This means using a clean and simple layout, using high-quality images, and using fonts and colors that are easy to read.
– Include a variety of work. Potential clients want to see that you have experience with different types of design work, such as branding, web design, print design, etc.
– Use case studies. Case studies are a great way to show potential clients the results of your work. Include information about the client, the project, and the results.
– Make it easy to contact you. Include your contact information on every page of your portfolio so potential clients can easily get in touch with you.