You’re a freelancer. You’ve probably spent years building your skillset, and you're ready to put them to work for clients who need your expertise. But how can you close more sales as a freelancer?
How do you get past all the anxiety and self-doubt, especially if this is your first attempt at selling yourself as an expert in your field?
That's what I'm here for!
I've been working as a freelancer for nearly two decades now, and my success has depended almost entirely on getting past my own fears and doubts about whether or not what I'm doing could possibly make enough money to support myself.
So let's talk about some ways that will help you close more sales.
Close More Sales as a Freelancer
Listen to your Client
Talk less, listen more if you want to close more sales!
This is the best way to understand how to present solutions to their most pressing needs. I mean, you want to actually get the full concerns, the full problem in order to provide the best solution.
It is more likely your client may not be satisfied with your work if you got the problem half-baked.
One way to understand this is to know that when a client shares his or her problems, they believe it is half solved as it requires lots of work to actually pass the message across.
Understanding the client's problem gives you over 95% of the solution to the problem, a worthy percentage to boast the solution for.
Understand the Problem
To close more sales as a freelancer, understanding your customer is key. Actually understanding the problem shared is the next BIG thing.
After you have your client's request, you want to ask as many relevant questions to ascertain or confirm your understanding of the expectation.
Remember to ask the right question!
Another way to understand a client's expectations is to request feedback. This may happen after the completion of the first phase of the project.
It is an opportunity to perfect the project and put a huge smile on the client's face. This singular act may give you the opportunity to request referrals from clients as well as testimonials.
If you’re not sure where to start with this process, start by asking yourself: What do I need? And how can I solve that issue? Then try finding out more information about what makes your client tick—and why they hired me in the first place.
Add some empathy
There is nothing as sweet as putting yourself in the client's shoes, and understanding where it hurts them.
The one way to ensure this is to be more interested in your customer's problem than you are in your product.
It is no doubt that your product is exactly what they need to solve their problems.
It is however imperative to know that your product may not sell to someone who already feels you care more about your pocket than their real problems.
90% of the time, the customer is likely to bang the doors against you!
Read Also: 7 Best Outsourcing Website for Freelancers
Offer the right solution every time
When you're selling, it's important to keep in mind that your customers' needs may be very different from yours.
So, you don't want to provide a solution only you feel satisfied with. Customer first at all time, remember.
You might assume that because you have experience with a certain topic or skill set, your prospective clients will also want to hire you for that same thing.
This can be true—but it's not always so clear-cut!
Earlier on, I made emphasy on the need to ask questions and try to understand what they really want.
Let's take for instance, a client in need of a content writing gig.
If your customers say they don't know what kind of content they should create or how much time it would take them to do so themselves (and this is likely), then offer advice on where else online resources exist as well as possible solutions based on those resources (e-books, courses) which could help guide them through the process more easily than trying directly yourself because sometimes our own knowledge isn't enough when dealing with complex problems like these ones…
That's better than offering the wrong solution.
Testimonials are a great way to build trust with potential clients. They help make your sales pitch more compelling and personal, which can help you close more deals.
Testimonials can be from past clients or other people in your industry who have used or recommended services similar to yours.
The testimonial should be specific, so it's easy for readers to understand what the person was looking for when they hired you—and how well that match was made!
As a freelancer, you have a lot of opportunities to sell your services.
Building up a strong network of clients is the key to success in this field. You can do this by providing them with what they need and making sure that your services are competitively priced.