How to Promote Small Business with TikTok in Nigeria
There is no doubt, that if you're in Nigeria and doing digital marketing as a small business owner, chances are that you want to know how to promote small business with TikTok in Nigeria using the Tiktok Business suit.
TikTok, which was founded in 2016 by the Chinese company ByteDance, became the world's most downloaded app in April 2020, with over 2 billion downloads on both Apple's App Store and Google Play. TikTok was also the No. 1 download in the United States in 2021, with 94 million downloads – a 6% increase over 2020, according to Apptopia.
TikTok's most recent statistics, released in January 2021, show the platform had 689 million monthly users worldwide, with numbers expected to grow rapidly over the course of the year.
If that did not get your interest, then the next might…
It is apparent!
You have your small business positioned on TikTok and looking for a way to increase your brand visibility, drive traffic to your website, and grow your customer base by engaging in TikTok advertising.
Now, whoever believed Tiktok could grow into the most popular app at the time it came into the limelight must have been a genius!
That's one!
Two, the seeming uncertainties surrounding whether it is possible to promote your business with Tiktok in Nigeria, or not!
If you think you can't, you might either be right or simply be mistaking the obvious fact in doubt.
Now, whoever believed Tiktok could be this popular at the time it came into the limelight…. Must have been a genius! That’s one, the next is the seeming impossibilities surrounding whether it is possible to promote your business on Tiktok in Nigeria, or not!
If you think so, then you might either be wrong or mistaking the obvious fact as nothing.
Just like this man here!
You want to accept that the app draws almost 50% of its monthly users from Africa.
Positioning for Brand Awareness the Tiktok way
As a brand, you probably understand the importance of social media marketing. With so many people using these apps on their mobile devices, now is the time to leverage this opportunity to promote your business.
TikTok is one of the most popular social media platforms, and in Nigeria, it is an accepted social media app. It’s no more news that if you're a business owner, you can use TikTok to promote your products or services.
From rough estimation, more than 70% of the registered businesses in Nigeria are not positioned on Tiktok for business as of 2022.
And this is for obvious reason. No proper understanding of how to build brand awareness the TikTok way.
So, in this article, we'll show you how to promote your business on TikTok using a TikTok Business account and start increasing your brand awareness.
Read Also: Niche Advertising: Increase the Visibility of Your Niche Product or Service
Is TikTok for business available in Nigeria?
This is a commonly asked question, especially in Nigeria.
Unfortunately, TikTok does not give Nigeria full access to create a Business on Tiktok, as the platform, at the time of this blog post, does not include Nigeria in the list of countries for complete business registration.
The implication of this is that you can not run Tiktok advertisements just like Facebook, Twitter, Instagram, Pinterest, etc if your business was registered in Nigeria. However, if you have a business registered in one of the 16 privileged countries, then you can run advertisements using TikTok.
Countries like Emirates, Austria, Belgium, Brazil, Canada, Germany, Spain, France, United Kingdom, Greece, Indonesia, Italy, Japan, South Korea, Malaysia, Netherlands, Philippines, Poland, Portugal, Romania, Russia, Sweden, Singapore, Thailand, Turkey, United States and Vietnam.
However, it promises more countries will be available soon.
Regardless, it is no doubt that Nigerians can harness the video platform's other values in running a successful business by showcasing products to a large number of followers organically.
What About the TikTok Plugin??
Tiktok did not work via its WordPress Plugin (TikTok for Business) since our business is located in Nigeria.
Best Way to Promote Small Business with TikTok in Nigeria
In light of the above section, it is no more news that Nigerians are not privileged to register their businesses on Tiktok. However, if you want to promote your business using Tiktok, you want to build your follower base and sell your products using your profile and timeline to showcase what you've got.
The limitation doesn't necessarily mean that TikTok isn't a great option for you and your business.
Just so you know, TikTok is a social media platform that allows users to create and share short videos. It's a relatively new platform, but it's already popular in Nigeria, with over 2 million active users, from Nigeria.
So, it is believed that with time, the opportunity could be extended to Nigerians to also register their businesses on Tiktok.
That said, there are a few ways you can use TikTok to promote your business in Nigeria:
1. Drive Traffic to your website or landing pages
Apart from driving traffic to your website or landing page using your WhatsApp Status, Facebook Status/profile, Pinterest or Twitter, you can drive massive traffic by actively participating on TikTok.
TikTok is a good way to reach people who may not come to your website or landing pages directly. You can easily take advantage of the advertising tool on TikTok to post graphics or video advertisements of your brand/product using Canva.
If you're looking for a simple way to get traffic from TikTok, here are a few tips:
1) Create an account on TikTok
2) Add a link to your website or landing page in the description box
3) Add a link to your website or landing page in the description box so people can click through to visit your site.
2. Drive more people to subscribe to your Youtube channel
If you have a video on your youtube channel that's already been viewed, then it's important to make sure that you're driving viewers back to your channel. You can drive more people to subscribe by posting the link to your brand youtube video so viewers from TikTok can both view and subscribe.
Driving more people to subscribe to your Youtube channel is one of the easiest way to growing your subscriber base.
It's easy to get lost in all the content on YouTube and lose sight of what you're trying to achieve. But if you want to grow your channel and channels like yours, it's essential that you have a clear goal in mind. If you're not sure where you want to go, it's hard to get there.
The first step is figuring out what kind of content works for your audience and why. Here are some questions that can help determine where you should focus:
What types of videos do most people watch on my channel? (This might include videos about how-to guides, reviews and tutorials.)
What types of topics do I enjoy talking about? (For example, if I'm an animal lover, I might be interested in sharing how-to videos on grooming pets.)
What types of topics do others find interesting? (If there's a big news story out there right now, maybe it's worth sharing with my viewers.)
Are you a Freelancer on Fiverr, read this: How to turn your Fiverr Business into a Profitable Empire
3. Take Advantage of Popular Hashtags
If you really wish to Promote Small Business with TikTok in Nigeria, you want to see that every single opportunity is taken into consideration.
One such golden tool is the Hashtags (#).
Just like other popular social media, hashtags are a great way to reach a wider audience and get your content seen by more people on TikTok.
When you use relevant hashtags, your videos will be more likely to show up in search results. Use relevant hashtags that relate to your business or product, and make sure to use them in every post.
4. Partner with influencers
One of the best ways to promote your business on TikTok is to connect with other users who are interested in similar topics.
Influencers have a large following on TikTok and can help promote your business to their audience. You can find Nigerian influencers by searching for popular hashtags or using the “search” function on the app.
Follow other users, comment on their videos, and share your content with them to get started
5. Run Promotion with your Timeline & Profile
Well, running adverts may not be available and although you do not have the proper access to the full business suite, you don't want to limit your reach by simply taking it as it is. My recommendation would be to promote your products to a large number of followers.
6. Promote affiliate products on TikTok
As an affiliate marketer, you can promote products on TikTok and earn commissions from sales. To find products to promote, search for affiliate programs in Nigeria or contact companies directly to inquire about opportunities.
When promoting products on TikTok, be sure to use engaging visuals and audio, and include a call to action in your videos. You can also run ads on TikTok to promote your affiliate products. To learn more about how to run ads on TikTok, check out our article on the subject.
7. Make money from followers
As a business owner, you're always looking for new ways to promote your products or services. And with the rise of social media, there are more opportunities than ever to reach a wider audience. If you're looking to tap into the Nigerian market, TikTok is a great platform to consider.
With over 500 million active users, TikTok is one of the most popular social media platforms in the world. And it's not just kids and teens who are using it – adults are increasingly turning to TikTok for entertainment and news.
There are several ways you can use TikTok to promote your business. Here are some tips:
i. Create engaging content
The key to success on any social media platform is creating content that engages your target audience. On TikTok, this means creating short videos that are entertaining and informative. Think about what kind of content would be most relevant to your business and what would appeal to your target audience.
ii. Use hashtags
Hashtags are a great way to get your content seen by a wider audience. When you use relevant hashtags, your videos will appear in the search results when people search for those terms. So make sure to do your research
iii. Offer products for sale
If you're looking to promote your business on TikTok in Nigeria, one great way to do so is by offering products for sale. This can be a great way to reach out to potential customers and get your name out there. Be sure to post high-quality videos and photos of your products, and offer competitive prices. You can also use hashtags to reach a wider audience.
iv. Promote your business with TikTok In Nigeria
Looking to promote your business on TikTok? There are a few things you should keep in mind! First, make sure your content is high quality and engaging. Secondly, use hashtags to reach a wider audience. And finally, consider partnering with influencers to get your brand in front of even more people.
If you follow these tips, you’ll be well on your way to promoting your business successfully on TikTok!
Read Also: Insightful review of the Best Selling Fiverr Gigs in Today
What do you need to start on TikTok?
If you're looking to C, you'll need to create engaging and creative videos that capture the attention of your target audience.
Videos must be tagged with appropriate keywords and hashtags. This will make it easier for users searching for content related to your business to find your videos.
Once you have a few videos completed, you can start promoting your TikTok account by sharing links to your videos on other social media platforms and in your email newsletters.
Is that all?
There's more. This post will be updated as new information becomes available.
In the past, brands could effectively promote their business on social media sites by shelling out exorbitant amounts of cash for ad space. That is not the case with TikTok. The app provides a level playing field for businesses of varying sizes—meaning that a brand with a smaller marketing budget can get exposure just as easily as a larger company.
Though you will have to put in effort and time, any brand can achieve success on this platform if they play their cards right! There is more to TikTok than you can ever imagine. As important as advertisement is to business, a whole lot of brands have not taken advantage of its wholesome advantage.
Frequently Asked Questions
1. Can you advertise your business on TikTok in Nigeria
In-feed ads can only be up to 60 seconds and can link to landing pages or app store listings. You can also create engaging ads using Interactive Card, Voting Card and Display Card formats. Brand takeovers: These are ads that show up as soon as users open the TikTok app
2. Is it illegal to advertise on TikTok?
It is not illegal to advertise on Tiktok except if your advertisement is on something prohibited. There are several rules you must keep to stay clean and not risk a ban or restrictions.
Examples of such rules are: You must not post Branded Content which promotes products or services from the following
🚫 Prohibited Industries.
🚫 Alcohol – Alcoholic beverages (wine, beer, spirits, etc.),
🚫Alcohol clubs/subscription services,
🚫 Alcohol-making kits, or
🚫 Alcohol-sponsored events.
3. Why can't I promote some videos on TikTok?
TikTok discourages users from reposting each other's content so for this, by adding a TikTok watermark with the user's username to save and repost videos, it may give you access to share or promote them. You can, thankfully, repost videos without the watermark using some tools
