Are you looking for ways to promote your digital product online, at a little or no cost? Have you been trying to find free promotional strategies that work? If so, this post is for you.
As an ‘infopreneur', you really want easy ways to promote your digital products online.
Mind you, the same approach works for any type of digital product you are intending to, or currently trying to promote.
You really want to get your book into the hands of readers, especially as a beginner who might not have had the needed fan base or audience.
Isn't that what this is all about?
I mean, you have gone through the long road of putting up your digital product and it's time to sell.
It's a huge thrill when somebody tells you how much they enjoyed reading your book or listening to your podcast, listening to you on your webinar, etc.
And it makes all the hard work worth it.
In this blog post, I am going to share with you 30 very easy ways to promote your information products or digital courses online for free or at an extremely low cost.
These are tried and trusted tips that have worked for me and many other infopreneurs in the past.
The first thing I want you to know is that there are no shortcuts or quick fixes when it comes down to marketing a digital product successfully.
You must be willing to put in the time, energy, effort, sweat equity if you are marketing your own books
Well, that is if they are ever going to get off of the ground and sell well enough so that it pays you to keep creating .and dishing out quality content.
In fact, I would even go so far as to say that you should not even try selling your product until you have spent time marketing it first. You need a following before your project will ever sell well.
If you want your product to be successful, you must pitch it at least some of the time and let people know about its existence on some level so that word gets out and people start buying copies of your work on Amazon or any other platform where you choose to sell them.
Ways To Promote Your Digital Products Online
1. Establish a mailing list
You'd ask, does email marketing still work?
I must tell you that building an email list is as important as your digital business is. This is one of the ways I promote my digital products for free, as against promoting with Facebook Ads or any other social media ads.
It takes its place even when all other options go bad!
You should have an opt-in box on your website so that potential buyers can sign up for your email newsletter so that you can tell them about your new digital products or book as soon as they go live.
This makes it possible to start building an audience long before the first copy of your book even goes onto Amazon or any other marketplace you chose to sell.
With Mailchimp, you can get up and running with your email marketing for free, for the first 2000 subscribers.
I use GetResponse myself, but there are other services out there that you might prefer to use instead.
You'll love this: 5 Interesting High Income Skills You Can’t Ignore as a Salary earner or a Business Goal-getter.
2. Set up a Facebook Page or/and Build a Facebook Group
Really, if you want to get words out, then you need to position yourself as an authority using a Facebook page. Facebook is one of the ways to promote your digital products online.
And it's free to create from start to finish!
yea, I'm aware you already know that, but permit a reiteration!
Although setting up a Facebook Group may be a great means of building organic followers if you know how to build one, a Facebook Page for your business is very important for sourcing audience both organically and from paid ads, if you want to sell and make more money
With a Facebook page, you may also run adverts to your website or product page, landing page, or optins for lead generation.
Setting up a page on Facebook is one way to get people interested in what's going on with you and your products or services.
Readers get caught up in the lives of certain digital creators, so they get excited when you post about progress with your products or services or other exciting news related to your work.
3. Try out Facebook Messenger Bot
According to Facebook, Facebook Messenger currently has more than 1.3 billion monthly active users.
Going to Facebook Statistics, about 2 billion messages are sent back and forth between end-users and businesses every month. – Neil Patel.
This record gives an edge to Facebook Messenger as a great way to promote your business, a perfect way to move customers through the Sales Funnel.
Similar to Email Marketing, the Facebook Messenger Bot is a great way to automate interaction with your audience.
It is also a powerful way to promote your digital products for free.
Let's take a few analyses. LEGO, for example, boosted sales with Facebook Messenger. They offer gift recommendations and also guide customers through the company's catalog.
With Facebook Messenger, companies like LEGO cups out the following data,
- 3.4 X higher return on ad spend for click-to-Messenger ads (compared to ads that linked to the LEGO website)
- 71% lower cost per purchase
- 1.9 X higher value for purchases
Facebook Messenger app is a great way to promote your digital products for free, even if you intend to automate its operation with a bot using available messenger bot apps like Mannychat, Chatrace, Messengerbot, etc.
I use Sendpulse, which turns out very quick, easy, and quite free. Pay for upgraded functions.
Read Also: Why I use both SendPulse and GetResponse for Email Marketing. Which one is best?
4. Make noise about your new digital product on Twitter
Besides setting up your Twitter account with a compelling bio, you want to engage your followers with facts about you and your product.
You want to make reference to the link on your bio. So in that case, when you engage in thread discussions related to your niche, your response directly points to your bio
If people get to know more about you by what you post/tweet, there's a better chance reader might be prompted into buying one of your books or signing up for your product.
Don't forget to add a link to your product both on your profile and in a pinned message.
5. Write a guest post on another blog related to niche
Writing a guest post is one of the easiest ways you can get more readers and followers for your own blog/website.
In the least, it is far better than spamming around the web with no meaningful outcome.
Writing about something that's relevant to both parties will help draw in new followers, and buyers, plus its always good karma to return the favor and write a guest post for somebody else who has helped you out along the way too.
6. Comment on other creators' products & websites
You never know what could happen if you comment on somebody else's book or website, so don't be afraid to put those comments up there!
If your comment puts a smile on somebody else's face, they might just want to check out what else you're all about.
You can never have too many fans!
7) Join A Forum And Promote Your digital product there
There are many forums online where people who read books hang out and discuss all kinds of topics related to reading.
Make sure your profile contains a link to your website or Amazon author page so people know exactly what it is that you do. Posting a quality comment here and there should be no problem at all
8) Post A Guest Post On Other Related Blogs
Let's say that I wanted to promote my new science fiction ebook about the zombie apocalypse but the website or blog I wanted to post my guest article on wasn't directly related to science fiction. It's still perfectly fine to go ahead and do it!
What you will want to do instead is find some popular blogs which are closely related to your topic and offer them a unique article that they can publish on their website. This way, you can build two things at once: Your audience and theirs.
9) Put Together A SlideShare Presentation And Promote It On LinkedIn Pulse
You can also turn your presentation into an image by using Slideshare so it only takes up one page of the search engines results when people search for what you have written about. Slide share is yet another great place for authors to get their work out there for free, so make the most of it!
10) Use The Amazon Author Central Page To Add All Of Your Books
Another simple yet effective way to get your ebook noticed by even more people is by using your amazon author central page.
Not only will this allow you to add all of the books you have published but it will also put them in front of potentially millions of additional customers who may never have seen them before.
11. Use WhatsApp Marketing
WhatsApp has one of the best open rates when it comes to marketing and promotion.
With today's fast-paced society and the rise of global connectivity, marketing has become a 24/7 business.
There's no longer just one time to release your marketing – you want to advertise all day, every day!
Not only that but with new technologies such as WhatsApp marketing coming into play you can now reach even more people than ever before.
In this day and age, it's obvious that more people mean more competition, so the best way to get your product or service out there is through effective marketing.
It is quite amazing how much is being made taking advantage of WhatsApp Status, WhatsApp Broadcast, WhatsApp Group, and WhatsApp one-on-one communication. It's Amazing!
Check out how you can even earn over $1,300 monthly simply by using WhatsApp to promote your business, be it affiliate marketing or any other type of business.
Conclusion
There are more!
If I have to continue to list them, we'd have a longer post to cover. However, as time flies, you are more likely to find an updated version from time to time.
Do you have any other ways you could promote your digital products online to share with me? Please feel free to use the comment section and let's hook.
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